Reference · Consumer Goods & Internet

Thrasio's first company acquisition in Germany - the start of a successful expansion.

Bonstato is an Amazon FBA company with two main brands and over 70 products sold in Europe and the United States. Five years after founding the company, the owners decided to sell for personal reasons: one wanted more time for family, while the other wanted to focus on a new project. They sought a quick and professional process and chose CARL for assistance. Two interested parties, including th…

Bonstato GmbH
Vertraulich
Sold to
IndustryConsumer Goods & Internet
Type & yearSale
The outcome

Bonstato is an Amazon FBA company with two main brands and over 70 products sold in Europe and the United States. Five years after founding the company, the owners decided to sell for personal reasons: one wanted more time for family, while the other wanted to focus on a new project. They sought a quick and professional process and chose CARL for assistance. Two interested parties, including the American company Thrasio, directly contacted Bonstato. CARL's involvement led to a 192% increase in the company's initial valuation. Thrasio acquired Bonstato, marking their first operational investment in the EU.

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