The e-commerce market has sorted itself: what gets valued is no longer growth at any price but profitable, repeatable business. Own brands with loyal customers stand clearly above pure trading models.
Buyers examine unit economics in detail — CAC, returns, platform dependence. Anyone earning more than half their revenue through a single marketplace has to reflect that in the price or in the structure (earn-out).
We prepare your metrics the way buyers read them and identify strategics for whom your assortment or brand is a targeted add-on.
